Anchor's Retail Software has a suite of integrated systems to use in the preparation
of name and address databases used in direct mail, telemarketing and e-mail campaigns.
These systems are designed to spare the retailer the tedious, time consuming, complex
and costly task of preparing just a couple or even hundreds of databases for an
effective campaign. The software enables non-programmers or individuals with basic
programming skills to perform sophisticated merging, cleaning and coding operations.